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Value-based pricing is a pricing strategy that involves setting the price of a product or service based on the value perceived by customers rather than production costs. This approach takes into account the advantages, benefits and results that customers can obtain from using a product or service, as well as the alternatives available in the market. By pricing based on perceived value rather than cost, value-based pricing allows companies to better align their pricing with customer expectations and maximize their profitability based on their customers' needs and preferences.

Here is a more detailed article (in french) on the subject :

Comment augmenter votre marge grâce au value-based pricing