Value-based pricing is a pricing strategy that involves setting the price of a product or service based on the value perceived by customers rather than production costs. This approach takes into account the advantages, benefits and results that customers can obtain from using a product or service, as well as the alternatives available in the market. By pricing based on perceived value rather than cost, value-based pricing allows companies to better align their pricing with customer expectations and maximize their profitability based on their customers' needs and preferences.
Here is a more detailed article (in french) on the subject : Comment augmenter votre marge grâce au value-based pricing