Promotional marketing has several branches and includes all information strategies (promotions, advertisements, etc.) with the aim of promoting a product and/or creating a link with customers. Promotional marketing has several objectives: Development: by conveying a positive and attractive brand image Conversion: potential leads into loyal customers Regulation: different stocks to avoid overstocking Information: with customers the latest news from our business combined with the highlighting of specific products.
Here is a more detailed article (in french) on the subject :
Utiliser le marketing promotionnel comme levier de croissance