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Promotional marketing has several branches and includes all information strategies (promotions, advertisements, etc.) with the aim of promoting a product and/or creating a link with customers. Promotional marketing has several objectives: Development: by conveying a positive and attractive brand image Conversion: potential leads into loyal customers Regulation: different stocks to avoid overstocking Information: with customers the latest news from our business combined with the highlighting of specific products.

Here is a more detailed article (in french) on the subject :

Utiliser le marketing promotionnel comme levier de croissance