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Estimated turnover is an estimate of the total amount of sales a business expects to make during a given period, usually for the coming year. This is a forecast based on historical company data and trends, as well as market and competitor forecasts. Revenue forecasting is important because it allows the company to plan its future activities, determine its financing needs and make informed decisions about investment and growth. It can also be used to assess business performance over time by comparing actual results to forecasts.