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DNVB is the abbreviation of "Digitally Native Vertical Brand". A DNVB is an e-commerce company that designs, manufactures and sells its products directly to consumers via the Internet, without going through intermediaries such as distributors or physical retailers. They use social networks, online advertisements, blogs and videos to reach their target audience. DNVBs are often start-ups looking to disrupt established industries, delivering innovative products, personalized shopping experiences and compelling brand stories. They can focus on niche products, such as natural beauty products or ethical clothing, or offer more generalist products.

For more details, here is an article (in french) on the subject : Zoom sur le Retail : le boom des DNVB