« Back to Glossary Index

Competitive intelligence is a process of monitoring and analyzing the activities, strategies, and performance of a company's competitors with the goal of better understanding the market and making informed business strategy decisions. It may include the collection and analysis of information such as pricing, products, promotions, partnerships, and market trends, as well as assessments of competitors' strengths, weaknesses, opportunities, and threats (SWOT). Competitive intelligence helps companies stay competitive by monitoring their competitive environment and adapting accordingly.